Above the surface are the visible aspects of culture which are easy to see such as language, food, greetings, dress, & music. Because we see them we can react to them. However, the biggest part of culture is hidden below the surface and includes the invisible rules that define each culture. Difficulties arise when the rules of one culture are applied to interpret the behavior of another with a different set of cultural rules.
Misinterpretation = Misunderstanding
Cultural Awareness training provides an understanding of the different cultural rules and behaviours that exist, how we react to these differences and how to avoid misunderstandings to improve business and personal success.
Cultural Awareness leaflet View Training Blog